The Skeptic's Guide to Sports Science: Confronting Myths of the Health and Fitness Industry Tiller Nicholas
The Skeptic's Guide to Sports Science: Confronting Myths of the Health and Fitness Industry Tiller Nicholas The global health and fitness industry is worth an estimated $4 trillion. In such an…
Specifikacia The Skeptic's Guide to Sports Science: Confronting Myths of the Health and Fitness Industry Tiller Nicholas
The Skeptic's Guide to Sports Science: Confronting Myths of the Health and Fitness Industry Tiller Nicholas
The global health and fitness industry is worth an estimated $4 trillion. In such an industrial climate, lax regulations on the products we are sold (supplements, fad-diets, training programs, gadgets, and garments) result in marketing campaigns underpinned by strong claims and weak evidence. We spend $90 billion each year on health club memberships and $100 billion each year on dietary supplements.
We have become walking, talking prey to 21st-Century Snake Oil salesmen.In The Skeptic's Guide to Sports Science, Nicholas B. Moreover, our critical faculties are ill-suited to a culture characterized by fake news, social media, misinformation, and bad science. Tiller confronts the claims behind the products and the evidence behind the claims.
The author discusses what might be wrong with the sales pitch, the glossy magazine advert, and the celebrity endorsements that our