The Rootes Story: The Chrysler Years Carverhill Geoff
The Rootes Story: The Chrysler Years Carverhill Geoff The Rootes Story - The Chrysler Years focuses on the Rootes Group during the 1960s and 70s, the vehicles, the people and the events that led to…
Specifikacia The Rootes Story: The Chrysler Years Carverhill Geoff
The Rootes Story: The Chrysler Years Carverhill Geoff
The Rootes Story - The Chrysler Years focuses on the Rootes Group during the 1960s and 70s, the vehicles, the people and the events that led to Rootes selling out to Chrysler Corporation of America and eventual acquisition by the French Peugeot company. Chronicles the Rootes Group's efforts to survive as a major car and truck manufacturer in Britain's turbulent 1960s and 1970s. A valuable backdrop to the events is provided throughout the book by ex- Rootes employees and management.
Despite the challenges that confronted them, Rootes designed and built some of the most popular cars of the period: the Hillman Minx, the Singer Vogue, the Humber Sceptre, and the iconic but ill-fated Hillman Imp, as well as some of the most rugged and well-purposed vans From a position as a respected global name in manufacturing, the Rootes Group found itself struggling to compete in a new buyers' market.
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