The Right Sensory Mix: Decoding Customers' Behavior and Preferences Derval Diana
Berry-AMA Book Prize FINALIST 2011! "The Right Sensory Mix" is one of the four best marketing books in 2011 according to the American Marketing Association Foundation.The Berry-AMA Book Prize is…
Specifikacia The Right Sensory Mix: Decoding Customers' Behavior and Preferences Derval Diana
Berry-AMA Book Prize FINALIST 2011! "The Right Sensory Mix" is one of the four best marketing books in 2011 according to the American Marketing Association Foundation.The Berry-AMA Book Prize is awarded annually be the Foundation (AMAF) and recognizes books whose innovative ideas have had significant impact on marketing and related fields. For additional information about the Berry-AMA Book Prize, visit Berry-AMA Book Prize.Why do some people drink black coffee and others stick to tea?Why do some people prefer competitors' products?Why do we sell less in this country?Many companies fail to acknowledge and analyze disparities observed among customers and simply put them down to culture or emotion. New neuroendocrinological research proves that consumers are rational: They just have a different biological perception of the same