The Political Campaign Desk Reference: A Guide for Campaign Managers, Professionals and Candidates Running for Office McNamara MichaelPaperback
The Political Campaign Desk Reference: A Guide for Campaign Managers, Professionals and Candidates Running for Office McNamara MichaelPaperback Do builders construct buildings without a blueprint?…
Specifikacia The Political Campaign Desk Reference: A Guide for Campaign Managers, Professionals and Candidates Running for Office McNamara MichaelPaperback
The Political Campaign Desk Reference: A Guide for Campaign Managers, Professionals and Candidates Running for Office McNamara MichaelPaperback
Do builders construct buildings without a blueprint? Campaign are no different - they need a plan to be successful. Is it wise to go on a long road trip without mapping the route ahead of time?
The Political Campaign Desk Reference will guide campaigns through the process of building a campaign plan. Used in campaigns and classrooms nationwide, The Political Campaign Desk Reference has become the guide that many campaign professionals use during every election. In addition, this guide will help campaigns craft a winning message for use on television, Internet, social media, direct mail, telephone, radio and nearly every medium available.
This second edition of the Political Campaign Desk Reference incorporates a greater discussion of technology, social networking, and fundraising as well as the difference between strategy and tactics. The Political Campaign Desk Reference also details