The Long Tail. Der lange Schwanz, englische Ausgabe
The Long Tail. Der lange Schwanz, englische Ausgabe What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? As the…
Specifikacia The Long Tail. Der lange Schwanz, englische Ausgabe
The Long Tail. Der lange Schwanz, englische Ausgabe
What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. "The Long Tail" is a powerful new force in our economy: the rise of the niche.
Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just