The Kim Kardashian Principle Jeetendr Sehdev
The Kim Kardashian Principle Jeetendr Sehdev How do social media stars generate such obsession - even more than the Hollywood A-list? The world's leading authority on celebrity branding, Jeetendr…
Specifikacia The Kim Kardashian Principle Jeetendr Sehdev
The Kim Kardashian Principle Jeetendr Sehdev
How do social media stars generate such obsession - even more than the Hollywood A-list? The world's leading authority on celebrity branding, Jeetendr Sehdev, tackles these questions head on. And what can they teach us about making our own ideas, products and services break through?
This total transparency generates a level of authenticity with audiences that traditional marketing tactics just can't touch. Sehdev shows why successful images today - the most famous being Kim Kardashian - are not photoshopped to perfection, but flawed, vulnerable, and in-your-face. The Kim Kardashian Principle reveals the people, products and brands that do it best - from YouTube sensations like Pew Die Pie to taxi-hailing app Uber - and proves why the old strategies aren't working.
After all, in a world where a big booty can break the internet, self-obsession is a must-have. No posturing, no apologies, and no shying away from the spotlight. The Kim Kardashian Principle is a fresh, provocative and eye-opening guide to understanding why only the boldest and baddest ideas will survive - and how to make sure yours is one of them.
Kim Kardashian
Kim Kardashian - Sean Smith
La nuit de Kim Kardashian
The Simplicity Principle
The Peter Principle
The Plurality Principle
The Heart Principle
The Heart Principle
Kardashian Kulture
The Talos Principle
KARDASHIAN DYNASTY