The Inner Game of Selling: Mastering the Hidden Forces That Determine Your Success Willingham RonPaperback
The Inner Game of Selling: Mastering the Hidden Forces That Determine Your Success Willingham RonPaperback Selling is 85% emotional and 15% logical.Forget everything you've been taught about selling…
Specifikacia The Inner Game of Selling: Mastering the Hidden Forces That Determine Your Success Willingham RonPaperback
The Inner Game of Selling: Mastering the Hidden Forces That Determine Your Success Willingham RonPaperback
Selling is 85% emotional and 15% logical.Forget everything you've been taught about selling -- forget the hardsell, forget negotiation strategies, forget those closing techniques. Today's consumers are wise to the old-fashioned gimmicks, extremely informed about their options, and very particular about what they want. In The Inner Game of Selling, Ron Willingham debunks the familiar myths about sales skills, showing that those tired methods are too shallow and manipulative to do anything but alienate potential customers and drain you of energy and dignity.
Accordingly, why you sell is far more important than how you The old tricks simply do not work anymore.Willingham, author of Integrity Service and CEO of Integrity Systems, opens your eyes to a whole new truth about selling: Your ability to sell is more a question of who you are than of what you know.