The Icarus Deception Godin Seth
The Icarus Deception Godin Seth In Seth Godin's most inspiring book, he challenges readers to find the courage to treat their work as a form of artEveryone knows that Icarus's father made him wings…
Specifikacia The Icarus Deception Godin Seth
The Icarus Deception Godin Seth
In Seth Godin's most inspiring book, he challenges readers to find the courage to treat their work as a form of artEveryone knows that Icarus's father made him wings and told him not to fly too close to the sun; he ignored the warning and plunged to his doom. Listen to the experts. The lesson: Play it safe.
What boss wouldn't want employees to believe that obedience and conformity are the keys to success?But we tend to forget that Icarus was also warned not to fly too low, because seawater would ruin the lift in his wings. It was the perfect propaganda for the industrial economy. Flying too low is even more dangerous than flying too high, because it feels deceptively safe.The safety zone has moved.
Conformity no longer leads to comfort. But the good news is that creativity is scarce and more valuable than ever. So is choosing to do something
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