The Elements of Choice: Why the Way We Decide Matters Johnson Eric J.
The Elements of Choice: Why the Way We Decide Matters Johnson Eric J. A leader in decision-making research reveals how choices are designed--and why it's so important to understand their inner…
Specifikacia The Elements of Choice: Why the Way We Decide Matters Johnson Eric J.
The Elements of Choice: Why the Way We Decide Matters Johnson Eric J.
A leader in decision-making research reveals how choices are designed--and why it's so important to understand their inner workingsEvery time we make a choice, our minds go through an elaborate process most of us never even notice. How do we overcome the common faults in our decision-making and enable better choices in any situation? We're influenced by subtle aspects of the way the choice is presented that often make the difference between a good decision and a bad one.
The designers of decisions need to consider all the elements involved in presenting a choice: how many options to The answer lies in more conscious and intentional decision design.Going well beyond the familiar concepts of nudges and defaults, The Elements of Choice offers a comprehensive, systematic guide to creating effective choice architectures, the environments in which we make decisions.
Elements of Choice
Elements of Choice
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