The Devil's Playbook
The Devil's Playbook Big Tobacco meets Silicon Valley in this corporate expos of what happened when two of the most notorious industries collided--and the vaping epidemic was born. As the CEO of tobacco giant Philip Morris's parent company and a veteran of the industry&… Celý popis ↓
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The Devil's Playbook
Big Tobacco meets Silicon Valley in this corporate expos of what happened when two of the most notorious industries collided--and the vaping epidemic was born. As the CEO of tobacco giant Philip Morris's parent company and a veteran of the industry's long fight to avoid being regulated out of existence, he grew obsessed with a prize he believed could save his company--the e-cigarette, a product with all the addictive upside of the original without the same apparent health risks and bad press. "The best business book I've read since Bad Blood."--Jonathan Eig, New York Times bestselling author of Ali: A LifeHoward Willard lusted after Juul.
Meanwhile, in Silicon Valley, Adam Bowen and James Monsees began working on a device that was meant to save lives and destroy Big Tobacco, but they ended up baking the industry's DNA into their invention's
Parametre
- Výrobca
- Penguin Random House
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