The Corporates Strike Back: How Large Companies Win the Innovation Race Against Disruptive Start-Ups Sauberschwarz Lucas
The Corporates Strike Back: How Large Companies Win the Innovation Race Against Disruptive Start-Ups Sauberschwarz Lucas 65% of global CEOs are concerned about losing the innovation race against…
Specifikacia The Corporates Strike Back: How Large Companies Win the Innovation Race Against Disruptive Start-Ups Sauberschwarz Lucas
The Corporates Strike Back: How Large Companies Win the Innovation Race Against Disruptive Start-Ups Sauberschwarz Lucas
65% of global CEOs are concerned about losing the innovation race against disruptive start-ups. But as corporations are not start-ups, this is a fatal mistake. The supposed solution: copying their methods.
So how does a solution look like that enables large firms to systematically leverage their existing strength and thus win the innovation race sustainably? Most ideas never reach successful implementation, and innovation becomes frustration. The answer is the 5C process for efficient innovation.
This book closes a gap in the practice-oriented innovation literature - and brings the desire for innovation back to established companies.The road to successful innovation management is long - this book is the shortcut.Thomas Weiler, VP Innovation Portfolio & Strategic Programs, Deutsche TelekomAn overdue update on traditional R&D processes