The Copywriters Handbook Bly Robert W.
The classic guide to copywriting, now in an entirely updated fourth editionThis is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance…
Specifikacia The Copywriters Handbook Bly Robert W.
The classic guide to copywriting, now in an entirely updated fourth editionThis is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention--and sell more products.Among the tips revealed:8 headlines that work--and how to use themThe 5-step "Motivating Sequence" for generating more sales and profits10 tips for boosting landing page conversion rates15 techniques to ensure your emails get high open and click-through ratesHow to create powerful "lead magnets" that double response ratesThe "4 S" formula for making
Iron John - Bly, Robert
Iron John - Bly Robert
Železný Jan - Robert Bly