The Copywriters Handbook Bly Robert W.
The Copywriters Handbook Bly Robert W. The classic guide to copywriting, now in an entirely updated fourth editionThis is a book for everyone who writes or approves copy: copywriters, multichannel…
Specifikacia The Copywriters Handbook Bly Robert W.
The Copywriters Handbook Bly Robert W.
The classic guide to copywriting, now in an entirely updated fourth editionThis is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention--and sell more products.Among the tips revealed:8 headlines that work--and how to use themThe 5-step "Motivating Sequence" for generating more sales and profits10 tips for boosting landing page conversion rates15 techniques to ensure your emails get high open and click-through ratesHow to create powerful "lead magnets" that double response ratesThe "4 S" formula for making even small business owners and information marketers.
Robert Bly - Kabir
Iron John - Bly, Robert
Iron John - Bly Robert
Železný Jan - Robert Bly