The Barefoot Spirit: How Hardship, Hustle, and Heart Built Americas #1 Wine Brand HoulihanPaperback
The Barefoot Spirit: How Hardship, Hustle, and Heart Built Americas #1 Wine Brand HoulihanPaperback It is amazing that such an iconic brand as Barefoot Wines began as a start-up in the laundry room…
Specifikacia The Barefoot Spirit: How Hardship, Hustle, and Heart Built Americas #1 Wine Brand HoulihanPaperback
The Barefoot Spirit: How Hardship, Hustle, and Heart Built Americas #1 Wine Brand HoulihanPaperback
It is amazing that such an iconic brand as Barefoot Wines began as a start-up in the laundry room of a rented farmhouse. It was their unshakable belief in Barefoot's potential that kept it going, along with the use of classic business principles, and a never-say-die outlook. Even more surprising is that it was started by a business couple with no money and no knowledge of the wine industry.They regularly ran into difficulties that nearly killed the brand.
The Barefoot Spirit is not a dry business text. Hardship, hustle, and heart are the essence of The Barefoot Spirit.The book was written by award-winning journalist Rick Kushman after hundreds of hours of research and interviews with the Barefoot Wine founders and many others. The lessons are woven into a humorous twenty-year business adventure story.
It's an uncommon peek behind the