The Attention Merchants - Tim Wu
The Attention Merchants - Tim Wu From the author of the award-winning The Master Switch, who coined the term "net neutrality"--a revelatory, ambitious and urgent account of how the capture and…
Specifikacia The Attention Merchants - Tim Wu
The Attention Merchants - Tim Wu
From the author of the award-winning The Master Switch, who coined the term "net neutrality"--a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention. "Dazzling." --Financial TimesOurs is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity.
This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention.Wu's narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since
The Master Switch - Tim Wu
The Curse of Bigness Wu Tim
The Curse of Bigness - Tim Wu
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