The Art of Digital Persuasion: How the World's Most Innovative Brands Are Using New Technologies to Influence People Hasen Jeff
The Art of Digital Persuasion: How the World's Most Innovative Brands Are Using New Technologies to Influence People Hasen Jeff The Art of Digital Persuasion is a timely follow-up to Jeff Hasen's…
Specifikacia The Art of Digital Persuasion: How the World's Most Innovative Brands Are Using New Technologies to Influence People Hasen Jeff
The Art of Digital Persuasion: How the World's Most Innovative Brands Are Using New Technologies to Influence People Hasen Jeff
The Art of Digital Persuasion is a timely follow-up to Jeff Hasen's second book, The Art of Mobile Persuasion. Through insights from the sharpest digital marketers, the book explored the intimate relationship that billions have with their mobile device. It took a deep look into the adoption of smartphones and the impacts on brands.
But that was then. It asked whether there was room for brands or is three a crowd? Before voice assistants.
Before the Internet of Things. Before augmented reality. Before machine learning.
Before virtual reality. And so on. In The Art of Digital Persuasion, we examine WHAT NOW for marketers.
Where will we now find our customers? How must we cater to them? The Art of Digital Persuasion features exclusive interviews with digital leaders from ESPN, Google, Expedia, Amazon, Twitter and more.
It provides actionable lessons to guide your path to