The Art of Choosing
The Art of Choosing Every day we make choices. Save or spend? Coke or Pepsi? Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by…
Specifikacia The Art of Choosing
The Art of Choosing
Every day we make choices. Save or spend? Coke or Pepsi?
Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Stay or go?Whether mundane or life-altering, these choices define us and shape our lives. Why do we sometimes choose against our best interests?
How much control do we really have over what we choose? Her award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences.
Use this book as your companion and guide for the many challenges ahead.'No one asks better questions, or comes up with more intriguing answers' Malcolm Gladwell, author of The Tipping Point.
The Art of Choosing
The Art of Choosing
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