Technology Entrepreneurship
Technology Entrepreneurship This critically acclaimed core textbook provides students from technology and science based backgrounds with the theoretical knowledge and practical skills required to…
Specifikacia Technology Entrepreneurship
Technology Entrepreneurship
This critically acclaimed core textbook provides students from technology and science based backgrounds with the theoretical knowledge and practical skills required to transform innovative ideas into commercially viable businesses for profit or social ends. The book provides students with comprehensive guidance on the specialized field of 'technopreneurship'. Blending theory, policy and practice in a manner that is accessible to readers with little prior knowledge of business commercialisation, it offers a framework for understanding the entrepreneurial process for technological ideas.
With real life examples and case studies from a range of countries and industries, it will equip students with the understanding required to successfully launch their product. It provides the tools and frameworks required for managing, commercialising and marketing technological innovation.