Technique for Producing Ideas
Technique for Producing Ideas A step-by-step technique for sparking breakthrough creativity in advertising--or any fieldSince its publication in 1965, A Technique for Producing Ideas has helped…
Specifikacia Technique for Producing Ideas
Technique for Producing Ideas
A step-by-step technique for sparking breakthrough creativity in advertising--or any fieldSince its publication in 1965, A Technique for Producing Ideas has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. Now let James Webb Young's unique insights help you look inside yourself to find that big, elusive idea--and once and for all lift the veil of mystery from the creative process.James Webb Young is in the tradition of some of our greatest thinkers when he describes the workings of the creative process. Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate exciting ideas on demand, at any time, on any subject.
The results of many years in advertising have proved to him that the key element in communications
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