Strategy in Airline Loyalty: Frequent Flyer Programs de Boer Evert R. Pevná vazba
Provides first discussion and analysis of existing airline loyalty program strategiesOffers a comprehensive overview of the development of airline loyalty programs over timeExplores how FFPs could…
od 182 €
Specifikacia Strategy in Airline Loyalty: Frequent Flyer Programs de Boer Evert R. Pevná vazba
Provides first discussion and analysis of existing airline loyalty program strategiesOffers a comprehensive overview of the development of airline loyalty programs over timeExplores how FFPs could evolve in the future, covering possible threats and potential