Strategy and the Fat Smoker: Doing What's Obvious But Not Easy Maister DavidPevná vazba
Strategy and the Fat Smoker: Doing What's Obvious But Not Easy Maister DavidPevná vazba We often (or even usually) know what we should be doing in both personal and professional life. Figuring all…
Specifikacia Strategy and the Fat Smoker: Doing What's Obvious But Not Easy Maister DavidPevná vazba
Strategy and the Fat Smoker: Doing What's Obvious But Not Easy Maister DavidPevná vazba
We often (or even usually) know what we should be doing in both personal and professional life. Figuring all that out is not too difficult. We also know why we should be doing it and (often) how to do it.
The same is true for organizations. What is very hard is actually doing what you know to be good for you in the long-run, in spite of short-run temptations. What is noteworthy is how similar (if not identical) most firms' strategies really are: provide outstanding client service, act like team players, provide a good place to work, invest in your future.
No sensible firm (or person) would enunciate a strategy that advocated anything else. However, just because something is obvious does not make it easy. Real strategy lies not in figuring out what to do, but in devising ways to ensure that, compared to others, we actually do more of what everybody knows they should do.
This simple
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