Sport Management Karen Bill
Sport Management Karen Bill This is a core text for all those on Sport Management and Sports Studies courses. Key chapters on marketing, finance, entrepreneurship, and event management are included,…
Specifikacia Sport Management Karen Bill
Sport Management Karen Bill
This is a core text for all those on Sport Management and Sports Studies courses. Key chapters on marketing, finance, entrepreneurship, and event management are included, and the book as a whole provides a critical understanding of the complex and dynamic relationship between sport, business and management. It examines both traditional business elements and the new functional areas of management in sport.
The reader is supported through accessible theoretical explanation, real-life examples and case studies, learning activities and guidance on further study.