Spiritugraphics: The Influence of Faith on Consumption and Why It Matters to Your Brand Benbow Brad
Spiritugraphics: The Influence of Faith on Consumption and Why It Matters to Your Brand Benbow Brad In Spiritugraphics, authors Brad Benbow and Phil Daniels explore, through research and case studies…
Specifikacia Spiritugraphics: The Influence of Faith on Consumption and Why It Matters to Your Brand Benbow Brad
Spiritugraphics: The Influence of Faith on Consumption and Why It Matters to Your Brand Benbow Brad
In Spiritugraphics, authors Brad Benbow and Phil Daniels explore, through research and case studies on some of the top brands and companies, the question of whether or not faith influences consumption and to what extent it influences our day-to-day purchasing decisions with the goal of helping companies reach this deeply connected segment of the marketplace.Marketers and brand managers have long operated under the framework of demographics, psychographics, and sociographics. Where they make their purchases? Authors Brad Benbow and Phil Daniels now present a new, illuminating set of data for businesses and brands to consider: spiritugraphics.Does a person's faith affect what they buy and don't buy?
These and other key questions were posed in a national behavioral study executed by America's Are consumers shopping differently today versus three to five years ago?
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