Sony vs. Samsung: The Inside Story of the Electronics\' Giants Battle for Global Supremacy - SeaJin Chang
Sony vs. Samsung: The Inside Story of the Electronics\' Giants Battle for Global Supremacy - SeaJin Chang Sony vs. It explores the divergent fortunes of these two electronics giants in the last…
Specifikacia Sony vs. Samsung: The Inside Story of the Electronics\' Giants Battle for Global Supremacy - SeaJin Chang
Sony vs. Samsung: The Inside Story of the Electronics\' Giants Battle for Global Supremacy - SeaJin Chang
Sony vs. It explores the divergent fortunes of these two electronics giants in the last decade and identifies the true reasons behind Sony′s decline and Samsung′s rise. Samsung is business history at its best!
Rather, it emerges from major decisions that are deeply rooted in the companies′ organizational processes and their executives′ political behavior. Contrary to popular belief, Chang shows that success (or failure) does not simply arise from different strategies. This book is a must–read for any senior executive.Constantinos Markides: Robert P.
Bauman Professor of Strategic Leade