Social TV Barker Cory
Winner of the 2023 SCMS Media Industries Scholarly Interest Group Outstanding Book Award sponsored by the Center for Entertainment & Media IndustriesOn March 15, 2011, Donald Trump changed television…
Specifikacia Social TV Barker Cory
Winner of the 2023 SCMS Media Industries Scholarly Interest Group Outstanding Book Award sponsored by the Center for Entertainment & Media IndustriesOn March 15, 2011, Donald Trump changed television forever. The Comedy Central Roast of Trump was the first major live broadcast to place a hashtag in the corner of the screen to encourage real-time reactions on Twitter, generating more than 25,000 tweets and making the broadcast the most-watched Roast in Comedy Central history. The #trumproast initiative personified the media and tech industries' utopian vision for a multi-screen and communal live TV experience.In Social TV: Multi-Screen Content and Ephemeral Culture, author Cory Barker reveals how the US television industry promised--but failed to deliver--a social media revolution in the 2010s to combat the imminent threat of on-demand
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