Social Media Communication: Trends and Theories Zhong Bu
Social Media Communication: Trends and Theories Zhong Bu Examines the social media mechanism and how it is transforming communication in an increasingly networked societySocial Media Communication:…
Specifikacia Social Media Communication: Trends and Theories Zhong Bu
Social Media Communication: Trends and Theories Zhong Bu
Examines the social media mechanism and how it is transforming communication in an increasingly networked societySocial Media Communication: Trends and Theories explores how social media is transforming the way people think and behave. Each chapter is based on original research findings from the author as well as recent work in communication studies, neuroscience, information science, and psychology.Divided into two parts, the text first describes the theoretical foundation of social media use, discussing the impact of social media on information processing, social networking, cognition, interpersonal and group Providing students with an in-depth understanding of the mechanism underlying social media, this comprehensive textbook uses a multidisciplinary approach to examine social media use in a wide range of communication and business contexts.
Media and Communication
Marketing and Social Media
Sex and Social Media
Theatre and Social Media