Social Media and Public Relations: Fake Friends and Powerful Publics Motion Judy
Social Media and Public Relations: Fake Friends and Powerful Publics Motion Judy Social media is having a profound, but not yet fully understood impact on public relations. Or does the full glare of…
Specifikacia Social Media and Public Relations: Fake Friends and Powerful Publics Motion Judy
Social Media and Public Relations: Fake Friends and Powerful Publics Motion Judy
Social media is having a profound, but not yet fully understood impact on public relations. Or does the full glare of the internet and the increasing expectations of powerful publics motivate it to more honestly engage to serve the public interest?The purpose of this book is to examine the role of PR by exploring the myriad ways that social media is reshaping its conceptualization, strategies, and tactics. In the 24/7 world of perpetually connected publics, will public relations function as a dark art that spins (or tweets) self-interested variations of the truth for credulous audiences?
It exposes transgressions committed by practitioners--the paucity of digital literacy, the lack of understanding of the norms of social media, naivety about corporate identity In particular, it explores the dichotomies of fake and authentic, powerless and powerful, meaningless and meaningful.
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