Social Marketing in Action: Cases from Around the World Basil Debra Z.
Part I: Understanding Social Marketing.- Chapter 1 The Big Picture in Social Marketing.- Chapter 2 The Fundamentals of Social Marketing.- Chapter 3 Research and Evaluation in Social Marketing.-…
Specifikacia Social Marketing in Action: Cases from Around the World Basil Debra Z.
Part I: Understanding Social Marketing.- Chapter 1 The Big Picture in Social Marketing.- Chapter 2 The Fundamentals of Social Marketing.- Chapter 3 Research and Evaluation in Social Marketing.- Chapter 4 Theory in Social Marketing.- Chapter 5 A Brief History of Social Marketing.- Part II Social Marketing Cases: Social Welfare.- Chapter 6 Fun Ways to Engage with Rail Safety through the Dumb Ways to Die Social Marketing Campaign.- Chapter 7 The Second Life of Food.- Chapter 8 The Bank of Cancer Research.- Chapter 9 VCW of Social Impact in a Developing Country.- Chapter 10 Operation Red Nose.- Chapter 11 Social Marketing for the Reduction of Tax Evasion.- Chapter 12 Worn Wear.- Part III Social Marketing Cases: Health.- Chapter 13 Inculcating the Handwashing Habit through Social Marketing Among Poor Children in India.- Chapter 14 Social Marketing Campaigns for Healthier Eating Habits in
Stories from Around the World