So You Wanna: Start a Food or Beverage Business: A Pick-Your-Path Business Book Raggio Douglas
A choose-your-own-path guide to launching and sustaining a successful food or beverage businessThe specialty food and beverage business is a thriving industry, and the barriers to entry are low: all…
Specifikacia So You Wanna: Start a Food or Beverage Business: A Pick-Your-Path Business Book Raggio Douglas
A choose-your-own-path guide to launching and sustaining a successful food or beverage businessThe specialty food and beverage business is a thriving industry, and the barriers to entry are low: all you need is a recipe and a kitchen. It sounds simple, but launching a food or beverage company is a maze of choices and consequences. (Will you taste test your product with friends and family for free, or commission a costly market feasibility study? Will you enter a large and popular category, or offer something totally new? Will you cook in your home, rent space in a shared kitchen, or build your own facility?)Douglas Raggio has been there: both as a food founder and as a consultant to other successful startups, and he's come to learn that every choice a food founder makes has a fairly predictable outcome. In So You Wanna: Start a Food Biz, he'll help you