Small Data: The Tiny Clues That Uncover Huge Trends
Small Data: The Tiny Clues That Uncover Huge Trends Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends three hundred nights a year overseas,…
Specifikacia Small Data: The Tiny Clues That Uncover Huge Trends
Small Data: The Tiny Clues That Uncover Huge Trends
Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends three hundred nights a year overseas, closely observing people in their homes. In a world besotted by the power of Big Data, he works like a modern-day Sherlock Holmes, accumulating small clues to help solve a stunningly diverse array of challenges. His goal: to uncover their hidden desires and turn them into breakthrough products for the world's leading brands.
It presents a rare behind-the-scenes look at what it takes to create global brands, Lindstrom connects the dots in this globe-trotting narrative that will fascinate not only marketers and brand managers, but anyone interested in the infinite variations of human behavior.Small Data combines armchair travel with forensic psychology into an interlocking series of international clue-gathering detective stories.
Small Data
Small Data Lindstrom Martin
Trading the Trends
Clues to the Universe
Leading Small Groups That Thrive