Small Business Management
Small Business Management Discover the keys to small business success with Longenecker/Petty/Palich/Hoy's SMALL BUSINESS MANAGEMENT: LAUNCHING AND GROWING ENTREPRENEURIAL VENTURES, 20E. This edition…
Specifikacia Small Business Management
Small Business Management
Discover the keys to small business success with Longenecker/Petty/Palich/Hoy's SMALL BUSINESS MANAGEMENT: LAUNCHING AND GROWING ENTREPRENEURIAL VENTURES, 20E. This edition guides you through the full business cycle, from how to start and manage to growing and harvesting a business. This best-selling book provides practical concepts, entrepreneurial insights and complete resources that are valuable now and throughout your management ventures.
You take the role of decision-maker as you apply what you've learned to current challenges in today's small businesses. Current coverage offers innovative tools and unforgettable examples, cases and activities to sharpen skills. Revisions address the gig economy while expanded coverage of the business plan highlights the Business Model Canvas.
Updated, clear explanations of financial statements focus on the needs of small business owners. MindTap