Six Disciplines of Agile Marketing
Six Disciplines of Agile Marketing Transform your organization using Agile principles with this proven frameworkThe Six Disciplines of Agile Marketing provides a proven framework for applying Agile…
Specifikacia Six Disciplines of Agile Marketing
Six Disciplines of Agile Marketing
Transform your organization using Agile principles with this proven frameworkThe Six Disciplines of Agile Marketing provides a proven framework for applying Agile principles and processes to marketing. They include:Aligning the team on common goalsStructuring the team for greater efficiencyImplementing processes like Scrum and Kanban in marketingValidated LearningAdapting to ChangeCreating Remarkable Customer ExperiencesThe Six Written by celebrated consultant Jim Ewel, this book provides a concise, approachable, and adaptable strategy for the implementation of Agile in virtually any marketing organization.The Six Disciplines of Agile Marketing discusses six key areas of practical concern to the marketer who hopes to adopt Agile practices in their organization.
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