Servitization Strategy and Managerial Control Pistoni Anna
Servitization Strategy and Managerial Control Pistoni Anna Manufacturing firms are moving beyond manufacturing to offer services and solutions, often delivered through their products, or at least in…
Specifikacia Servitization Strategy and Managerial Control Pistoni Anna
Servitization Strategy and Managerial Control Pistoni Anna
Manufacturing firms are moving beyond manufacturing to offer services and solutions, often delivered through their products, or at least in association with them. This book, through both a theoretical and an empirical approach, intends to present and discuss the main challenges that companies interested in servitization strategies have to overcome, with a particular focus on the design of managerial control systems. This strategy is called "servitization" and these new business models are based on the Product-Service-System (PSS).
In particular, it may be of interest for top management and middle management in charge of strategic and organizational issues, as well organizational units, such as: This book can represent a useful tool for whose companies interested in the development of successful servitization strategies and for scholars involved in research on innovative business models.
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