Service Management
Service Management This textbook offers a fully integrated approach to the theory and practice of service management, exploring the operational dynamics, management issues and business models…
Specifikacia Service Management
Service Management
This textbook offers a fully integrated approach to the theory and practice of service management, exploring the operational dynamics, management issues and business models deployed by service firms. It builds on recent developments in service science as an interdisciplinary research area with emphasis on integration, adaptability, optimization, sustainability and rapid technological adoption.The book explores seven fundamental processes that are key to successfully managing service businesses, helping students gain insights into:how to manage service businesses, with coverage of both small firms and large transnationalsservice business models, operations and productivitymanaging service employeeshow service firms engage in product and process innovationmarketing, customers and service
Service Management
Service Operations Management