Selling the Wheel: Choosing the Best Way to Sell for You Your Company Your Customers Cox JeffPaperback
Selling the Wheel: Choosing the Best Way to Sell for You Your Company Your Customers Cox JeffPaperback Jeff Cox displayed his remarkable gift for translating complex theories into entertaining…
Specifikacia Selling the Wheel: Choosing the Best Way to Sell for You Your Company Your Customers Cox JeffPaperback
Selling the Wheel: Choosing the Best Way to Sell for You Your Company Your Customers Cox JeffPaperback
Jeff Cox displayed his remarkable gift for translating complex theories into entertaining stories as the coauthor of Zapp! Now, in collaboration with sales and marketing guru Howard Stevens, CEO of the H. R. and The Goal.
In so doing, it demonstrates four essential selling styles, each requiring a distinctly different type of salesperson and selling approach. Chally Group, he tells a story in the style of an ancient parable to reveal vital lessons gleaned from decades of research on salespeople and customers -- lessons that will help you identify the right way to sell successfully.Selling the Wheel recounts the story of Max, the resourceful fellow who invented the Wheel and found himself faced with the challenge of convincing people to accept his breakthrough innovation. As Chally's research clearly shows, no company can be all things to all customers: sales