Secrets of the Moneylab
Secrets of the Moneylab Sensational books like Freakonomics have shown how human behaviour follows predictable patterns. How do you make money from them? But how do you take these radical ideas and…
Specifikacia Secrets of the Moneylab
Secrets of the Moneylab
Sensational books like Freakonomics have shown how human behaviour follows predictable patterns. How do you make money from them? But how do you take these radical ideas and apply them to your business?
It shows how you can shape desires, use incentives and reduce risks to consistently improve the bottom line. Secrets of the Moneylab sets out what business can learn from the findings of the new economics and social psychology. In his experimental lab at Hewlett-Packard, chief economist Kay-Yut Chen is running groundbreaking research into human behaviour.
He packs Secrets of the Moneylab with insights inot the invisible forces controlling the world of business. These findings, which defy conventional wisdom and traditional economic theory, will help you engineer your business for success.
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