Science in the Media: Popular Images and Public Perceptions Brewer Paul R.
This timely and accessible text shows how portrayals of science in popular media - including television, movies, and social media - influence public attitudes around messages from the scientific…
Specifikacia Science in the Media: Popular Images and Public Perceptions Brewer Paul R.
This timely and accessible text shows how portrayals of science in popular media - including television, movies, and social media - influence public attitudes around messages from the scientific community, affect the kinds of research that receive support, and inform perceptions of who can become a scientist.The book builds on theories of cultivation, priming, framing, and media models while drawing on years of content analyses, national surveys, and experiments. A wide variety of media genres - from Hollywood blockbusters and prime time television shows to cable news channels and satirical comedy programs, science documentaries and children's cartoons to Facebook posts and YouTube videos - are explored with rigorous social science research and an engaging, accessible style. Case studies on climate change, vaccines, genetically modified foods, evolution, space exploration,