Science and Art of Branding Franzen Giep
Offers an overview of thinking about the development of brand strategy. This book approaches successful brand strategy from both the producer and consumer perspectives. It makes clear distinctions…
od 85 €
Výrobca
Taylor & Francis Ltd
Specifikacia Science and Art of Branding Franzen Giep
Offers an overview of thinking about the development of brand strategy. This book approaches successful brand strategy from both the producer and consumer perspectives. It makes clear distinctions among the producer's intentions, external brand realities, and consumer's brand perceptions, and explains how to fit them to build successful brands.
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