Routledge Handbook of Sport Management Robinson Leigh University of Stirling UK
The Routledge Handbook of Sport Management is the most up-to-date and comprehensive guide to theory and practice in sport management ever published. It provides students and scholars with a broad…
Specifikacia Routledge Handbook of Sport Management Robinson Leigh University of Stirling UK
The Routledge Handbook of Sport Management is the most up-to-date and comprehensive guide to theory and practice in sport management ever published. It provides students and scholars with a broad ranging survey of current thinking in contemporary sport management, exploring best practice in core functional areas and identifying important future directions for new research. Key topics covered in the book include:managing performancemarketinghuman resource managementthe economics and finance of sportstrategymanaging changegovernance of sports organizationscustomer relationsbranding and retail.With contributions from leading scholars and professionals from around the world, the book
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