Routledge Companion to International Hospitality Management
Routledge Companion to International Hospitality Management The hospitality sector is facing increasing competition and complexity over recent decades on its development towards a global industry.…
Specifikacia Routledge Companion to International Hospitality Management
Routledge Companion to International Hospitality Management
The hospitality sector is facing increasing competition and complexity over recent decades on its development towards a global industry. Interestingly, the strategies, concepts and methods of internationalization as well as the managerial and organizational challenges and impacts of globalizing the hospitality business are yet under-researched in the field of hospitality.While the mainstream research on international management offers an abundance of information and knowledge on topics, players, trends, concepts, frameworks or, methodologies, its ability to produce viable insights for the hospitality industry is limited, as The strategic response to this is still that hospitality companies try to grow outside their traditional territories and domestic markets, while the expansion patterns and M&A activities of international hotel and restaurant chains reflect this phenomenon.