Ringtone Doz Yves L. Solvay Chaired Professor of Technological Innovation INSEAD Pevná vazba
Ringtone Doz Yves L. Solvay Chaired Professor of Technological Innovation INSEAD Pevná vazba In less than three decades, Nokia emerged from Finland to lead the mobile phone revolution. This book…
Specifikacia Ringtone Doz Yves L. Solvay Chaired Professor of Technological Innovation INSEAD Pevná vazba
Ringtone Doz Yves L. Solvay Chaired Professor of Technological Innovation INSEAD Pevná vazba
In less than three decades, Nokia emerged from Finland to lead the mobile phone revolution. This book explores and analyzes that journey and distils observations and learning points for anyone keen to understand what drove Nokia's amazing success and sudden downfall.With privileged access to Nokia's senior managers over the last twenty years followed by a more concerted research agenda from 2015, the authors describe and analyze, the various stages in Nokia's journey. It grew to have one of the most recognizable and valuable brands in the world and then fell into decline, leading to the sale of its mobile phone business to Microsoft.
Perhaps most intriguingly, it opens the proverbial 'black box' of why The book describes leaders making strategic and organizational decisions, their behavior and interactions, and how they succeeded and failed to inspire and engage their employees.