Research Methods for Tourism StudentsPaperback
This introductory guide offers innovative ideas and strategies to students undertaking their first social science research work. Students are presented with numerous examples and case studies, linking theory with practice.The textbook provides a balanced coverage of both qualitat… Celý popis ↓
Porovnanie cien Research Methods for Tourism StudentsPaperback
Popis Research Methods for Tourism StudentsPaperback
Research Methods for Tourism StudentsPaperback
This introductory guide offers innovative ideas and strategies to students undertaking their first social science research work. Students are presented with numerous examples and case studies, linking theory with practice.The textbook provides a balanced coverage of both qualitative and quantitative methods, accompanying students throughout the process of selecting a research topic and specifying research questions, aims and objectives. Academically rigorous yet accessible, it uses a systematic step-by-step approach to illustrate the research process and its applications to the tourism industry.
A range of pedagogical features such as discussion questions, practical tips and examples enable students to review the literature, understand models and methodologies, analyse and interpret data (quantitative and qualitative) and ultimately write up their findings.Featuring
Parametre
- Výrobca
- Taylor & Francis Ltd
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