REPOSITIONING: Marketing in an Era of Competition, Change and Crisis

REPOSITIONING: Marketing in an Era of Competition, Change and Crisis The book that completes Positioning . . But times have changed. .Thirty years ago, Jack Trout and Al Ries published their classic…

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Specifikacia REPOSITIONING: Marketing in an Era of Competition, Change and Crisis

REPOSITIONING: Marketing in an Era of Competition, Change and Crisis

The book that completes Positioning . . But times have changed. .Thirty years ago, Jack Trout and Al Ries published their classic bestseller, Positioning: The Battle for Your Mind--a book that revolutionized the world of marketing.

Consumers are savvier. Competition is fiercer. Communications are faster.

REPOSITIONING: Marketing in an Era of Competition, Change and Crisis patrí medzi produkty, ktoré ponúkajú vyvážený pomer kvality a ceny. V hornej časti stránky nájdeš hlavný prehľad, nižšie podrobné vlastnosti a technické parametre.

And once-successful companies are in crisis mode.Repositioning shows you how to adapt, compete--and succeed--in today's overcrowded marketplace. Global marketing expert Jack Trout has retooled his most effective positioning strategies--providing a must-have arsenal of proven marketing techniques specifically redesigned for our current climate. With Repositioning, you can conquer the "3 Cs" of business: Competition, Change, and Crisis . . .

BEAT THE COMPETITION: Challenge your rivals, differentiate your product,

REPOSITIONING: Marketing in an Era of Competition, Change and Crisis

Specifikacia REPOSITIONING: Marketing in an Era of Competition, Change and Crisis

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