Project Marketing: A Practical Approach Phadtare Milind Trivikram
Project Marketing: A Practical Approach Phadtare Milind Trivikram This book is a comprehensive and practical guide to project marketing--a crucial aspect of businesses worldwide. It encompasses a…
Specifikacia Project Marketing: A Practical Approach Phadtare Milind Trivikram
Project Marketing: A Practical Approach Phadtare Milind Trivikram
This book is a comprehensive and practical guide to project marketing--a crucial aspect of businesses worldwide. It encompasses a variety of key infrastructure projects such as roads, airports, ports, power, irrigation, commercial, and industrial buildings.The volume:Provides key definitions and discusses concepts such as segmentation, target marketing, positioning in projects, and organizational buyer behaviour;Draws and adapts from extant marketing theory and provides real life case studies to demonstrate application of concepts;Focuses on project marketing logic, marketing mix, negotiation techniques and strategies to aid contracting /sub-contracting firms realize better pricing and project profitability.An essential handbook for professional marketers and researchers, this book will be indispensable for B-Schools, project managers,