Professional's Guide to Business Development
Professional's Guide to Business Development When buying professional services, most clients will assume that you are competent in your field. To minimize the issue of cost, you need to ensure that…
Specifikacia Professional's Guide to Business Development
Professional's Guide to Business Development
When buying professional services, most clients will assume that you are competent in your field. To minimize the issue of cost, you need to ensure that the benefits of working with you are clear to your customers. They are therefore not hiring you primarily on the basis of your expertise, but on factors such as price and whether they want to do business with you.
The ability to ascertain, quickly and accurately, what drives your customer's decisions and to respond to their needs is critical in differentiating you from your competitors. You need to move from transactional relationships towards partnership ones, and you need to identify the right prospects in the first place. If you can do these things well, you will win more business from both new and existing clients.
This book gives you a repeatable and scalable methodology to achieve this.
Business Development
Business Development
Business Development
PMI guide to business analysis