Productize: The Ultimate Guide to Turning Professional Services into Scalable Products Armstrong Eisha
Productize: The Ultimate Guide to Turning Professional Services into Scalable Products Armstrong Eisha More and more traditional professional services firms are turning to "productization" as a…
Specifikacia Productize: The Ultimate Guide to Turning Professional Services into Scalable Products Armstrong Eisha
Productize: The Ultimate Guide to Turning Professional Services into Scalable Products Armstrong Eisha
More and more traditional professional services firms are turning to "productization" as a strategy to grow, improve valuations, and to fend off new digital-first competitors. Productize first outlines the "Seven Deadly Productization Mistakes" made when pursuing a product strategy, then provides the blueprint for overcoming each of these missteps. However, many of them will fail and waste a lot of money in the process.
Productizing services typically requires organizations to think differently about how they work and how they create value for their customers. This It is designed to be a practical playbook for any leader of a professional services business who wants to successfully accelerate growth.For companies that deliver highly customized services, new product development and commercialization are often outside of their core skills, processes, and mindsets.
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