Process Genre Skvirsky Salome Aguilera
From IKEA assembly guides and "hands and pans" cooking videos on social media to Mister Rogers's classic factory tours, representations of the step-by-step fabrication of objects and food are…
Specifikacia Process Genre Skvirsky Salome Aguilera
From IKEA assembly guides and "hands and pans" cooking videos on social media to Mister Rogers's classic factory tours, representations of the step-by-step fabrication of objects and food are ubiquitous in popular media. In The Process Genre Salom Aguilera Skvirsky introduces and theorizes the process genre--a heretofore unacknowledged and untheorized transmedial genre characterized by its representation of chronologically ordered steps in which some form of labor results in a finished product. Originating in the fifteenth century with machine drawings, and now including everything from cookbooks to instructional videos and art cinema, the process genre achieves its most powerful affective and ideological results in film. By visualizing technique and absorbing viewers into the actions of social actors and machines, industrial, educational, ethnographic, and other process films
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