Problem Solved Johnson Michael

Updated and expanded edition of the popular primer, including over 100 additional images and a new chapter. Themes include: avoiding repetition, standing out in the market place, reinventinga tired brand and communicating essential facts. Teaches students and professionals how to solve the recurring problems faced in design, branding and communication.

Case studies and examples illustrate the working methods of internationally renowned designers and agencies such as Chermayeff and Geismar, Saatchi andSaatchi, BMP, Minale Tattersfield, Derek Birdsall, Niklaus Troxler, Bob Gill, WieslawWalkuski, Makoto Saito, Paul Fishlock and Pentagram