Primalbranding: Create Zealots for Your Brand, Your Company, and Your Future Hanlon PatrickPaperback
"Whether you're leading an advertising agency, a Fortune 500 company, a middle school, or a political movement, you need to read this book." --Daniel H. Pink, author of When: The Scientific Secrets of…
Specifikacia Primalbranding: Create Zealots for Your Brand, Your Company, and Your Future Hanlon PatrickPaperback
"Whether you're leading an advertising agency, a Fortune 500 company, a middle school, or a political movement, you need to read this book." --Daniel H. Pink, author of When: The Scientific Secrets of Perfect TimingIn one of the most original books of its kind ever written, Patrick Hanlon explains how the most powerful brands create a community of believers, revealing the seven components that will help every company and marketer capture the public imagination--and seize a bigger slice of the pie.What is the magic glue that adheres consumers to Google, Mini Cooper, and Oprah, but not to others? Why do many brands with great product innovation, perfect locations, terrific customer experiences, and breakthrough advertising fail to get the same visceral traction in the marketplace that brands like Apple, Starbucks, or Nike have? After years of working with
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