PR Masterclass Singleton Alex
PR Masterclass Singleton Alex The PR Masterclass is written by former newspaper, magazine and digital journalist Alex Singleton, who is now a prominent PR trainer and consultant. Through the book,…
Specifikacia PR Masterclass Singleton Alex
PR Masterclass Singleton Alex
The PR Masterclass is written by former newspaper, magazine and digital journalist Alex Singleton, who is now a prominent PR trainer and consultant. Through the book, you get to discover how to develop and pitch effective newsworthy material, regardless of your budget. It reveals the secrets of effective PR and shows how to put in place a practical, reliable and successful media strategy for your product, business or activity - one that delivers the greatest results.
"PR can do more for your money than any other marketing tool. The PR Masterclass is aimed at PR professionals as well as small business owners and entrepreneurs implementing a PR strategy. But very few people understand how to use it.
Alex does because he has been at the receiving end. So will you if you read this remarkably practical book." --Drayton Bird, author, Commonsense Direct and Digital