Powering Content Busche Laura
Powering Content Busche Laura Your new product is ready to launch and you're itching to tell potential customers all about it. Take the guesswork out of content management with this hands-on guide.…
Specifikacia Powering Content Busche Laura
Powering Content Busche Laura
Your new product is ready to launch and you're itching to tell potential customers all about it. Take the guesswork out of content management with this hands-on guide. But how do you make your message stand out above all the noise and marketing clutter?
Packed with examples and exercises, this book teaches you how to tell your story with engaging copy, potent images, and striking design--all carefully orchestrated through well-oiled production management. You'll learn how to produce and manage powerful content pieces that speak directly to customers and compel them to respond.Author Laura Busche walks you through content strategies and tactics drawn from business, design, and psychology insights. Solopreneurs, startups, marketing managers, and execs will learn 10 Essential Steps to Content Success, with deep dives into:Content strategy: understand your
Powering Content Busche Laura
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